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Economic evaluation of the Mini-cow retail dispensing system. Part II. Market acceptance



Economic evaluation of the Mini-cow retail dispensing system. Part II. Market acceptance



DMZ, Lebensmittelindustrie und Milchwirtschaft 111(28): 918-920, 922-924



30 outlets of a supermarket chain in cities and in large and small towns in Germany were chosen for a survey of the 'Mini-cow' retail milk dispensing system, in which the consumer fills a recyclable bottle from a milk dispenser. 15 outlets had had the system for at least 1 yr and 15 had no dispenser. Data from 18 N. German outlets were also analysed. Each shop offered milk and UHT milk that was cheaper than milk from the Mini-cow. Total milk sales in May/June/July 1989 were 1278 litres.

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