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Europe's senior travel market

, : Europe's senior travel market. Travel and Tourism Analyst ( 4): 37-56

The senior citizen market is recognized as being one of the fastest growing sectors of the European travel market and one which offers enormous potential to the industry. It is estimated that in Europe alone it now represents nearly 200 million trips a year, of which a quarter are international. However, although its importance is acknowledged, it is only recently that much research has been undertaken and the industry seems surprisingly unsure of how to cater for this sector.

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