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Europe's senior travel market


, : Europe's senior travel market. Travel and Tourism Analyst ( 4): 37-56

The senior citizen market is recognized as being one of the fastest growing sectors of the European travel market and one which offers enormous potential to the industry. It is estimated that in Europe alone it now represents nearly 200 million trips a year, of which a quarter are international. However, although its importance is acknowledged, it is only recently that much research has been undertaken and the industry seems surprisingly unsure of how to cater for this sector.

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Related references

Hartman, J.D.; Qu, H.L., 2007: The senior travel market: do's and don'ts. Demographically, the senior market segment is the fastest growing travel segment in the United States. While existing as one of the most influential groups of leisure travelers, they are often forgotten in the world of hotel marketing, advertising...

Foster, J., 1988: 1988 outlook for the senior travel market. The future travel outlook for the senior market (over 55 years) is seen as one of continued growth. The interrelationship of demographics and behaviour patterns is considered useful in defining some lifestyle segments which can be used to successf...

Shoemaker, S., 1989: Segmentation of the senior pleasure travel market. Members of the population aged 55 years and over clearly represent very significant opportunities for the leisure travel and tourist industry. Despite this, the senior citizen market in the USA tends to be characterized by an absence of segmentati...

Feige, M., 1988: Senior citizens - an important market in excursions travel. GFR participation in day trips unrelated to work is analysed in three age groups: under 55 years, young seniors (55-65) and senior citizens (over 65). About 91% of the first two groups and 80% of the oldest group took part in excursions. The oldes...

Blazey, M.A., 1991: Sociodemographic and psychographic variables in the senior travel market. Segmentation of the senior travel market has, until recently, focused on age groupings. Such segmentation has limited practical application, providing little direction for the development of travel services. Furthermore, age segments are not easil...

Harssel, J. van, 1995: The senior travel market: distinct, diverse, demanding. This research obtained information about the perceptions and preferences of older pleasure travellers in the USA to provide indicators for marketing to this sector of the population. These travellers view travel as an opportunity to change (escape...

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Sellick, M.C., 2004: Discovery, connection, nostalgia: key travel motives within the senior market. The senior travel market may be segmented and profiled with a combination of psychological characteristics (travel motives, travel risk perceptions, and cognitive age) as well as demographic characteristics. Activities-age, a measure of cognitive...

Cleaver, M.; Muller, T.E.; Ruys, H.F.M.; Wei, S., 1999: Tourism product development for the senior market, based on travel-motive research. In this study, interviews of 356 retirees from Queensland, Australia (June 1998) yielded data on their motives for holiday travel, preferences for holiday destination types, favourite mode of travel, and personal values examined whether their unde...