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Milk does the trick: milk campaign in Finland aimed at adults



Milk does the trick: milk campaign in Finland aimed at adults



Nordisk Mejeriinformation 19(12): 351



Valio (the Finnish dairy company) has been running a series of television and magazine advertisements featuring Finnish celebrities, and targeting adults in the 25 to 55 age group. The message conveyed is that milk is a drink for independent modern urban adults, and has positive effects on health, appearance and psychological well being. There is also information available for catering establishments and the retail trade, and on prevention of osteoporosis.

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