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Possibilities for increasing the degree of usefulness of demand research in tourism

Possibilities for increasing the degree of usefulness of demand research in tourism

Acta Turistica 3(1): 61-75

The level of sophistication of the methodology used in demand research in tourism, often used as a scientific criterion in research evaluation, may be at variance with users' requests for the research results. The methods and instruments used must correspond to the aims of the research.

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