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The visitor activity management process

, : The visitor activity management process. Park visitor research for better management: 12-42

The paper introduces the Visitor Activity Management Process. This is a framework for relating visitor research to park management decision making. While it has considerable common ground with a marketing approach, it is much more than using research to provide for market segmentation. The main principles and components of the analysis framework are presented.

Accession: 002530944

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Related references

Ashley, R., 1989: The Visitor Activity Management Process and National Historic Parks and Sites - serving the visitor. National Historic Parks and Sites in Ontario, Canada has become involved in implementing a Visitor Activity Management Process (VAMP). An introduction is given to VAMP, a park level component of the park management process, which integrates all th...

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