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Scanner data: new opportunities for demand and competitive strategy analysis


Scanner data: new opportunities for demand and competitive strategy analysis



Agricultural and Resource Economics Review 23(2): 125-139



ISSN/ISBN: 1068-2805

DOI: 10.1017/s1068280500002240

The availability of commercial scanner data now allows significant advances in the understanding of food marketing enabling estimation of firm and brand level as well as market or commodity demand models. This paper first reviews prior research on the demand for food products using scanner data.

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Accession: 002691180

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Related references

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