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The competitiveness of the Maltese islands in Mediterranean international tourism



The competitiveness of the Maltese islands in Mediterranean international tourism



Island tourism: management principles and practice: 133-147



This chapter discusses Malta's position in terms of price competitiveness as an international tourist resort compared with other Mediterranean countries. It also considers non-price factors which influence tourism demand. It compares prices of package holidays from the UK, Germany, and the Netherlands to Malta and a number of other Mediterranean tourist destinations.

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