EurekaMag.com logo
+ Site Statistics
References:
47,893,527
Abstracts:
28,296,643
+ Search Articles
+ Subscribe to Site Feeds
EurekaMag Most Shared ContentMost Shared
EurekaMag PDF Full Text ContentPDF Full Text
+ PDF Full Text
Request PDF Full TextRequest PDF Full Text
+ Follow Us
Follow on FacebookFollow on Facebook
Follow on TwitterFollow on Twitter
Follow on Google+Follow on Google+
Follow on LinkedInFollow on LinkedIn

+ Translate

Benchmarking breakfast cereals: measures of consumer perceptions of quality, product information, and nutritional labels


, : Benchmarking breakfast cereals: measures of consumer perceptions of quality, product information, and nutritional labels. Journal of Food Products Marketing 3(1): 13-23

Direct side-by-side comparisons of eight popular cold breakfast cereals were evaluated using magnitude estimation and a repeated measures experimental design. Data collected in 1994 from sixteen 18 to 24 year old female students from Chicago (Illinois, USA) was used to evaluate quality perceptions based on blind ratings of dry cereals, cereals with milk, cereals with brand and package information and cereals with nutritional label information.


Accession: 002763777

Submit PDF Full Text: Here


Submit PDF Full Text

No spam - Every submission is manually reviewed

Due to poor quality, we do not accept files from Researchgate

Submitted PDF Full Texts will always be free for everyone
(We only charge for PDFs that we need to acquire)

Select a PDF file:
Close
Close

Related references

Antúnez, Lía.; Vidal, L.; Sapolinski, A.; Giménez, A.; Maiche, A.; Ares, Gón., 2014: How do design features influence consumer attention when looking for nutritional information on food labels? Results from an eye-tracking study on pan bread labels. The aim of this work was to evaluate consumer visual processing of food labels when evaluating the salt content of pan bread labels and to study the influence of label design and nutritional labelling format on consumer attention. A total of 16 pa...

Caldwell, E.F., 1987: The Consumer Reports nutritional index for rating breakfast cereals. An analysis. The use of the Consumers Union Nutrition Index for assessing nutrient content of breakfast cereals is discussed. The index promotes protein and dietary fibre and penalizes sugar, sodium and fat as components of ready-to-eat breakfast cereals; howe...

Kim, H.; House, L.A.; Rampersaud, G.; Gao, Z., 2012: Front-of-Package Nutritional Labels and Consumer Beverage Perceptions. The pressure to find solutions for high rates of obesity and overweight in the U.S. population has led industry groups to introduce voluntary front-of-package (FOP) nutritional labeling for beverages. This research examines the impact of these lab...

Lenahan, R.; Thomas, J.; Taylor, D.; Call, D.; Padberg, D., 1972: Consumer reaction to nutrition information on food product labels. Search 2 (15)

Louie, J.Chun.Yu.; Dunford, E.K.; Walker, K.Z.; Gill, T.P., 2013: Nutritional quality of Australian breakfast cereals. Are they improving?. The nutritional quality of Australian breakfast cereals is not systematically monitored despite the importance of breakfast for general health. We examined whether the nutritional quality of Australian breakfast cereals has improved between 24 and...

Schwartz, M.B.; Vartanian, L.R.; Wharton, C.M.; Brownell, K.D., 2008: Examining the nutritional quality of breakfast cereals marketed to children. There are both public health and food industry initiatives aimed at increasing breakfast consumption among children, particularly the consumption of ready-to-eat cereals. The purpose of this study was to determine whether there were identifiable d...

Hackler L.R., 1971: Nutritional evaluation of protein quality in breakfast food cereals. Cereal Science Today 16(9): 305

Devi, A.; Eyles, H.; Rayner, M.; N.M.urchu, C.; Swinburn, B.; Lonsdale-Cooper, E.; Vandevijvere, S., 2015: Nutritional quality, labelling and promotion of breakfast cereals on the New Zealand market. Breakfast cereals substantially contribute to daily energy and nutrient intakes among children. In New Zealand, new regulations are being implemented to restrict nutrition and health claims to products that meet certain 'healthy' criteri...

Annunziata, A.; Pomarici, E.; Vecchio, R.; Mariani, A., 2016: Nutritional information and health warnings on wine labels: Exploring consumer interest and preferences. This paper aims to contribute to the current debate on the inclusion of nutritional information and health warnings on wine labels, exploring consumers' interest and preferences. The results of a survey conducted on a sample of Italian wine c...

Anderson, D.J.; Coertze, D.J., 2001: Recommendations for an educational programme to improve consumer knowledge of and attitudes towards nutritional information on food labels. The needs and objectives of the various groups affected by nutritional labelling illustrate the complex and controversial nature of nutritional labelling and the problems in formulating a simple and easily understood system. White middle-income wo...