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Benchmarking breakfast cereals: measures of consumer perceptions of quality, product information, and nutritional labels


, : Benchmarking breakfast cereals: measures of consumer perceptions of quality, product information, and nutritional labels. Journal of Food Products Marketing 3(1): 13-23

Direct side-by-side comparisons of eight popular cold breakfast cereals were evaluated using magnitude estimation and a repeated measures experimental design. Data collected in 1994 from sixteen 18 to 24 year old female students from Chicago (Illinois, USA) was used to evaluate quality perceptions based on blind ratings of dry cereals, cereals with milk, cereals with brand and package information and cereals with nutritional label information.

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