+ Site Statistics
+ Search Articles
+ Subscribe to Site Feeds
Most Shared
PDF Full Text
+ PDF Full Text
Request PDF Full Text
+ Follow Us
Follow on Facebook
Follow on Twitter
Follow on LinkedIn
+ Translate
+ Recently Requested

Demand response to advertising in the Australian meat industry

Demand response to advertising in the Australian meat industry

American journal of agricultural economics 78(2): 268-279

The implications of model specification choices for the measurement of demand response to advertising are examined using Australian data. Single-equation model versus complete systems and alternative corrections for autocorrelation are evaluated. Competing advertising efforts by two producer bodies are included. Across all specifications, the evidence on advertising effects is fairly consistent. In the preferred model, the only statistically significant effects of advertising are for Australian Meat and Livestock Corporation advertising (of beef and lamb on the demand for beef (positive, and on the demand for chicken (negative). Australian Pork Corporation advertising does not have any statistically significant effects.

(PDF emailed within 0-6 h: $19.90)

Accession: 002795133

Download citation: RISBibTeXText

DOI: 10.2307/1243701

Related references

Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry. American Journal of Agricultural Economics 77(3): 497-511, 1995

Developments in the pig industry and factors in the Australian meat market affecting demand for pigmeat. Q. Rev. agric. Econ, Canberra, 23: 1, 1970

A simultaneous model of cigarette advertising: effects on demand and industry response to public policy. Review of economics and statistics 71(4): 673-677, 1989

The impacts of brand and generic advertising on meat demand. American journal of agricultural economics 77(4): 969-979, 1995

Effects of health information and generic advertising on U.S. meat demand. American Journal of Agricultural Economics 79(1): 13-23, 1997

Food scares, advertising, and the demand for meat cuts in Great Britain. Acta Agriculturae Scandinavica Section C, Food Economics 1(3): 121-136, 2004

Effects of advertising, food safety and health concerns on meat demand in Canada. Journal of food distribution research 35(1): 143-145, 2004

A fresh meat almost ideal demand system incorporating negative TV press and advertising impact. Agricultural economics: the journal of the International Association of Agricultural Economists 25(2-3): 359-374, 2001

Evaluating the effect of generic advertising and food health information within a meat demand system. Agribusiness New York 19(3): 345-354, 2003

Australian pharmaceutical advertising: the industry's view. Medical Journal of Australia 143(7): 274-275, 1985

Was the Australian Meat and Live-stock Corporation's advertising efficient?. Australian Journal of Agricultural and Resource Economics 44(1): 55-81, 2000

Alternatives for meeting peak cold storage demand in a New Zealand seasonal industry Meat export industry. Science et technique du froid = Refrigeration science and technology: ) 239-246, 1982

Industry self-regulation and TV advertising of foods to Australian children. Journal of Paediatrics and Child Health 50(5): 386-392, 2015

The payoff from generic advertising by the Australian pig industry in the presence of trade. Working Paper Series in Agricultural and Resource Economics University of New England (2004-3): 23 pp., 2004

The relative payoffs from R&D and generic advertising expenditure by the Australian pig industry. Working Paper Series in Agricultural and Resource Economics University of New England (2005-4): 27 pp., 2005