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Is ecotourism an appropriate answer to tourism's environmental concerns?

Is ecotourism an appropriate answer to tourism's environmental concerns?

Journal of Hospitality and Leisure Marketing 3(4): 67-76

DOI: 10.1300/j150v03n04_05

Tourism can be considered as both a tool of environmental degradation and as an incentive to protect natural resources. Ecotourism, perceived as an alternative to mass tourism, is a fast growing industry segment that aims at preserving the environment as well as local communities and their culture. Ecotravellers are being heavily targeted by tourist destinations, tour operators and suppliers such as hoteliers.

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