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Marketing challenges and opportunities facing Indonesian tourism


, : Marketing challenges and opportunities facing Indonesian tourism. Journal of Travel and Tourism Marketing 6(1): 69-84

In an effort to replace oil revenues, Indonesia has accorded international tourism high priority in its development plans. International tourist arrivals have expanded and continue to increase rapidly as Indonesia has taken advantage of the growing world and, particularly, Asian tourist market.

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Accession: 002891000

DOI: 10.1300/J073v06n01_06

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