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Marketing of poultry products - broiler marketing


, : Marketing of poultry products - broiler marketing. Indian Journal of Agricultural Marketing 9(1): 51-61

The paper studies broiler marketing in Ambala and Gurgaon districts of Haryana state, India. Information was collected from a total sample of 47 farmers comprising 29 small, 9 medium and 9 large farms. The study first identifies the main broiler marketing channels operating in Delhi market and the local markets of Ambala and Gurgaon and then calculates price spread in each channel. The most important channel is producer-wholesaler-retailer-consumer.

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