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Measurement and restructuring of distribution channels: future needs

, : Measurement and restructuring of distribution channels: future needs. Fertiliser News 41(9): 51-56

Fertilizer marketing in India is becoming increasingly complex and has been recognised as crucial to the development of the industry. In addition there are now more competitive variables due to economic liberalization. Distribution is a major area which needs to be reviewed and distribution channels need to be overhauled.

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