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Niche markets, niche marketing and rural employment

Niche markets, niche marketing and rural employment

Rural employment: an international perspective: 410-426

The market for rural products and services is urban-based and increasingly comprises numerous segmented markets (or niches) of specialty goods and services. Rural entrepreneurs need to develop a culture of market research to identify market niches, rather than the traditional rural culture of the efficient production of undifferentiated primary goods.

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