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Seizing export opportunities

Seizing export opportunities

Revue Laitiere Francaise ( 559): 9-10

France is the 3rd largest food exporter in the world. Despite this, Jean Moulias, Director General of Sopexa (the French national food trade promotion organization), says that increasing international competition necessitates a strengthening of France's position. Sopexa has undertaken research to determine the strengths and weaknesses of French products, faced with market trends such as changing consumer patterns, changing products and increased market access for imports.

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