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Sustainability and tourism marketing: competitive or complementary?



Sustainability and tourism marketing: competitive or complementary?



Tourism and sustainability: principles to practice: 119-127



This chapter provides a brief review of marketing and its relevance to sustainable tourism issues and then considers marketing's role within the tourism element of rural development by reference to a case study of the South Pembrokeshire LEADER (Links between Actions for the Development of the Rural Economy) Project, in South Wales, UK.

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