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Sustainable tourism: a marketing perspective



Sustainable tourism: a marketing perspective



Tourism and sustainability: principles to practice: 129-142



The cultural, political and social forces which drive both the promotion of a destination and the sustainability movement are discussed. The feasibility and effectiveness of organizations which combine public sector guardianship with private (business) sector creativity in this conflict between tourism development and the natural (unchanging order). It is argued that they ossify in order to avoid change.

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Accession: 002973826

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