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The competitive position of Italian fruit production


, : The competitive position of Italian fruit production. Rivista di Frutticoltura e di Ortofloricoltura 58(5): 11-14

Italy is the EU's largest fruit producer, growing approximately one third of all fresh fruit in the period 1991-93. Globalization of fruit markets has meant increasing competition at a time of weakening EU support to the sector, leading to possible abandonment of production. Major production zones for different fruits are identified, production costs and returns are indicated, markets are examined and the organization of distribution within Italy is studied.

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