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The conference industry in Sherbrooke: a strategic choice for the tourist industry, a business choice for the conference organizers

, : The conference industry in Sherbrooke: a strategic choice for the tourist industry, a business choice for the conference organizers. Teoros, Revue de Recherche en Tourisme 16(1): 65-68

The article examines the conference tourism industry in Quebec, Canada, with a focus on its development in Sherbrooke in the region of Cantons-de-l'Est. According to statistics produced by Tourisme Quebec, conference tourism generated around C$953 million in expenditure in Quebec in 1994. Recent evidence suggests that the conference industry is continuing to grow.

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