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Tourist perspectives on cruising: multidimensional scaling analyses of cruising and other holiday types

Tourist perspectives on cruising: multidimensional scaling analyses of cruising and other holiday types

Journal of Tourism Studies 7(2): 54-63

A survey of 12 908 North American subjects (86% response rate) identified their most recent holiday experience and built up a demographic profile of tourists, trip planning behaviour, evaluative ratings of various holiday types and participation in cruising as a specific holiday type. In particular the study used multidimensional scaling analyses to examine the extent to which cruises were similar to other types of holidays including beach and summer resort holidays.

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