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An economic evaluation of California avocado industry marketing programs 1961-1995

Giannini Foundation Research Report ( 345): x + 66 pp.

An economic evaluation of California avocado industry marketing programs 1961-1995

An economic study is outlined of the California avocado industry for the 1961/62-94/95 period, including its economic history and markets. An econometric model of supply, demand and price is presented. The effect of California avocado industry advertising and promotion expenditures on the demand and price for California avocados is determined and the cost-benefit ratio for marketing programmes conducted by the California Avocado Commission is estimated.

Accession: 003037792

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