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Holland's personality theory and the prediction of tourism behaviour


Consumer psychology of tourism, hospitality and leisure: 103-119
Holland's personality theory and the prediction of tourism behaviour
The relationship between personality type and leisure activity is considered, with particular reference to the application of the theory of personality type (Holland 1973). This theory identifies 6 personality types: realistic, investigative, artistic, social, enterprising and conventional. The model is used to offer insights into matching specific tourism products with specific personality segments.


Accession: 003161429

DOI: 10.1300/j073v08n02_09



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