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Holland's personality theory and the prediction of tourism behaviour

Holland's personality theory and the prediction of tourism behaviour

Consumer psychology of tourism, hospitality and leisure: 103-119

The relationship between personality type and leisure activity is considered, with particular reference to the application of the theory of personality type (Holland 1973). This theory identifies 6 personality types: realistic, investigative, artistic, social, enterprising and conventional. The model is used to offer insights into matching specific tourism products with specific personality segments.

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Accession: 003161429

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DOI: 10.1300/j073v08n02_09

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