Hospitality marketing research: A content analysis and implications for future research

Bowen, J.T.; Sparks, B.A.

1998

International Journal of Hospitality Management 17(2): 125-144

Hospitality marketing research: A content analysis and implications for future research

Oh, H.M.; Kim, B.Y.; Shin, J.H., 2004: Hospitality and tourism marketing: recent developments in research and future directions. This study reviews marketing research published in selected hospitality and tourism journals for the period 2002-03. The review covers a total of 223 marketing articles (97 from four hospitality and 126 from four tourism journals). The review incl...

Manganello, J.A.; Henderson, V.R.; Jordan, A.; Trentacoste, N.; Martin, S.; Hennessy, M.; Fishbein, M., 2010: Adolescent judgment of sexual content on television: implications for future content analysis research. Many studies of sexual messages in media utilize content analysis methods. At times, this research assumes that researchers and trained coders using content analysis methods and the intended audience view and interpret media content similarly. Thi...

Ravichandran, S.; Gilmore, S.A.; Strohbehn, C., 2007: Organizational citizenship behavior research in hospitality: current status and future research directions. This article discusses various theories underlying research into organizational citizenship behaviours (OCB); summarizes OCB research in hospitality; and suggests future research directions for OCB research in the hospitality industry. OCB researc...

Mehmetoglu, M., 2004: Quantitative or qualitative? A content analysis of Nordic research in tourism and hospitality. There is general consensus that the "master paradigm" in the social sciences, including the fields of tourism and hospitality, has been the quantitative or scientific method. The aim of this paper is to assess this proposition with respe...

Yesawich, P.C., 1987: Hospitality marketing for the '90s: effective marketing research. Marketing has become one of the most important facets of the hotel business today. This first installment of a three-part series explains how to establish a marketing programme, beginning with a crucial foundation: research. Using checklists and e...

Rivera,M.A.; Upchurch,R., 2008: The role of research in the hospitality industry a content analysis of the IJHM between 2000 and 2005. This article analyzes academic research from the International Journal of Hospitality Management (IJHM), as it applies to the dimensions of the management process related to the Research Methodologies proposed by Ritchie [1987. Roles of Research i...

Litteljohn, D., 2004: The UK Research Assessment Exercise 2001: an analysis for hospitality research. Hospitality presence and performance in the UK's Research Assessment Exercise 2001 (RAE) is analysed. It is shown that circa 60 researchers with hospitality research interests were submitted to the RAE. The grades achieved by submissions that...

Kattara, H.S.; Eraqi, M.; Hewedi, M., 2004: Tourism and hospitality postgraduate research experience: a highlight of tourism and hospitality research issues in Egyptian higher education. This paper explores the problems and constraints encountered by hospitality/tourism postgraduates, and their perceptions on whether their research experience was satisfying and rewarding. The sample was composed of 220 postgraduates who have compl...

BigneAlcaniz,J.E.; Simo,L.A.; SanchezGarcia,I.; AlvaradoHerrera,A., 2008: International research on tourism marketing analysis on content of topics and methodologies. A content analysis was conducted of 269 marketing-oriented papers published in the main international tourism journals during the period 2004-06. The objectives were (1) to determine the topics that scholars have paid attention to, in order to ide...

A.S.bbahy, H.Z.; Ekinci, Y.; Riley, M., 2004: An investigation of perceived value dimensions: implications for hospitality research. The proposition that guides this article is that value for money not only influences customers' choice behaviour at the prepurchase phase but also affects their intention to recommend and return behaviour at the postpurchase phase. Perceived...