Hospitality marketing research: A content analysis and implications for future research

Bowen, J. T.; Sparks, B. A.

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Hospitality marketing research: A content analysis and implications for future research

Hospitality marketing research: A content analysis and implications for future research

Bowen, J.T.; Sparks, B.A.

International Journal of Hospitality Management 17(2): 125-144

1998

This article looks at hospitality marketing research from selected journals. The empirical articles are categorized by topic area and information is provided on their focus, methodology, and sample.

Accession: 003161849

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DOI: 10.1016/s0278-4319(98)00014-0

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