Hospitality marketing research: A content analysis and implications for future research
Hospitality marketing research: A content analysis and implications for future research
Bowen, J.T.; Sparks, B.A.
International Journal of Hospitality Management 17(2): 125-144
1998
This article looks at hospitality marketing research from selected journals. The empirical articles are categorized by topic area and information is provided on their focus, methodology, and sample.