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Hospitality marketing research: A content analysis and implications for future research



Hospitality marketing research: A content analysis and implications for future research



International Journal of Hospitality Management 17(2): 125-144



This article looks at hospitality marketing research from selected journals. The empirical articles are categorized by topic area and information is provided on their focus, methodology, and sample.

Accession: 003161849

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DOI: 10.1016/s0278-4319(98)00014-0

Download PDF Full Text: Hospitality marketing research: A content analysis and implications for future research



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