Hospitality marketing research: A content analysis and implications for future research

Bowen, J. T.; Sparks, B. A.

+ Site Statistics

References:

52,725,316

Abstracts:

28,411,598

+ Search Articles

+ Subscribe to Site Feeds

Hospitality marketing research: A content analysis and implications for future research

Bowen, J.T.; Sparks, B.A.

1998

International Journal of Hospitality Management 17(2): 125-144

Hospitality marketing research: A content analysis and implications for future research

This article looks at hospitality marketing research from selected journals. The empirical articles are categorized by topic area and information is provided on their focus, methodology, and sample.

Accession: 003161849

DOI: 10.1016/s0278-4319(98)00014-0

Download PDF Full Text: Hospitality marketing research: A content analysis and implications for future research

Related references

Hospitality and tourism marketing: recent developments in research and future directions. International Journal of Hospitality Management 23(5): 425-447, 2004

Adolescent judgment of sexual content on television: implications for future content analysis research. Journal of Sex Research 47(4): 364-373, 2010

Organizational citizenship behavior research in hospitality: current status and future research directions. Journal of Human Resources in Hospitality and Tourism 6(2): 59-78, 2007

Quantitative or qualitative? A content analysis of Nordic research in tourism and hospitality. Scandinavian Journal of Hospitality and Tourism 4(3): 176-190, 2004

Hospitality marketing for the '90s: effective marketing research. Cornell Hotel and Restaurant Administration Quarterly 28(1): 48-57, 1987

The role of research in the hospitality industry a content analysis of the IJHM between 2000 and 2005. International Journal Of Hospitality Management: 4, 632-640, 2008

The UK Research Assessment Exercise 2001: an analysis for hospitality research. International Journal of Hospitality Management 23(1): 25-38, 2004

Tourism and hospitality postgraduate research experience: a highlight of tourism and hospitality research issues in Egyptian higher education. Journal of Teaching in Travel and Tourism 4(2): 1-17, 2004

International research on tourism marketing analysis on content of topics and methodologies. Pasos: Revista De Turismo Y Patrimonio Cultural: 3, 391-398, 2008

An investigation of perceived value dimensions: implications for hospitality research. Journal of Travel Research 42(3): 226-234, 2004

< Previous

∧ Chapter

Next >