+ Site Statistics
+ Search Articles
+ Subscribe to Site Feeds
EurekaMag Most Shared ContentMost Shared
EurekaMag PDF Full Text ContentPDF Full Text
+ PDF Full Text
Request PDF Full TextRequest PDF Full Text
+ Follow Us
Follow on FacebookFollow on Facebook
Follow on TwitterFollow on Twitter
Follow on Google+Follow on Google+
Follow on LinkedInFollow on LinkedIn

+ Translate

How Holland is building awareness in America for Dutch-grown flowers

FloraCulture International 9(1): 24-28

How Holland is building awareness in America for Dutch-grown flowers

Marketing activities by the Flower Council of Holland to build awareness about the quality and variety of Dutch-grown flowers are described. A promotional partnership with the USA's largest floral retailer was developed. Advertising on television and in magazines was used to support the floral awareness promotional campaign. The campaign was linked to the celebration of 'Dutch Heritage Month'.

Accession: 003162327

Related references

Vita, M. de; Provenzale, M.G.; Vita, A.M. de, 1985: Research on the use of corms grown in Sicily and corms imported from Holland in the cultivation of gladiolus for cut flowers. Corms belonging to 5 cultivars and produced and matured in Sicily, were planted in the open on 14 March at a density of 50/msuperscript 2. The site, soil and weather are described, and data on shoot emergence, leaf number and height, flowering tim...

Kort, T., 1981: The return on cut carnations in the greenhouse horticulture area of the Dutch province of Zuid Holland (South Holland). The publication deals with changes in cultivated area of carnations and the method of marketing them through the auction system. It covers also yield and return, in terms of year, individual producer holding and cultivar (flower type).

Godwin H., 1952: Dutch Quaternary investigations; a British-Irish-Dutch geological archaeological Quaternary excursion in Holland, 1952. A brief account of the itinerary of an excursion to sites of recent Quaternary studies in the Netherlands.

Hertogh, A.A. de; Gallitano, L.B., 1998: Influence of bulb packing systems on forcing of Dutch-grown Hippeastrum (Amaryllis) as flowering potted plants in North America. Dutch-grown Hippeastrum bulbs (cultivars Apple Blossom and Red Lion) were packed in 5 readily available and economical packing systems, and after transport (to USA) and storage, were evaluated as flowering potted plants. After being harvested (on...

Godwin, H., 1952: Dutch Quaternary investigations A British-Irish-Dutch geological archaeological Quaternary excursion in Holland. A report is given of a short visit by a group of research workers to sites in Holland exposing deposits of the various glacial and interglacial periods from the late Pliocene onwards. These sites are recorded in the recent terminology of Florschut...

Kucewicz, A., 1980: Flowers connect Holland and Poland. Food from Poland: ) 34-35

Taylor, H.V.; Johnstone, K.H., 1939: Commercial flower production. Part I. Spring flowers and flowers grown under glass. The first edition was abstracted in H.A., 1937, 7: 792. The present edition has been enlarged by some 7 pp.

Taylor, H.V.; Johnstone, K.H., 1936: Commercial flower production. Part I. Spring flowers and flowers grown under glass. This bulletin has been prepared for the use of commercial growers, and deals with early outdoor spring flowers and flowers that are grown mainly under glass. A further bulletin, now in course of preparation, will deal with summer flowers, mainly o...

Kelly, T., 1977: LCP focus on Holland - what can we learn from going Dutch?. This report follows a visit by the author to Holland in 1976. The aim was to compare economics of milk production in a group of 66 all-grass dairy farms in Holland and 65 all-grass dairy farms in the UK, costed by LCP (Low Cost Production). The fu...

Lempke, B.J., 1934: Dutch forms of Lepidoptera described in Holland. Entomologist's Record London, 46: 64-66, 89-90