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How Holland is building awareness in America for Dutch-grown flowers






FloraCulture International 9(1): 24-28

How Holland is building awareness in America for Dutch-grown flowers

Marketing activities by the Flower Council of Holland to build awareness about the quality and variety of Dutch-grown flowers are described. A promotional partnership with the USA's largest floral retailer was developed. Advertising on television and in magazines was used to support the floral awareness promotional campaign. The campaign was linked to the celebration of 'Dutch Heritage Month'.


Accession: 003162327



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