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How much does quality market research cost?

Pishchevaya Promyshlennost' ( 1): 12-13
How much does quality market research cost?
Over an 18-year period the Novosibirsk State Technical University has been involved in producing >100 business plans and market analyses, commissioned by firms operating in Russia and, more specifically, in Siberia. Other work by the university in the field of marketing has included the publication of the 5-volume Encyclopaedia of Marketing and Advertising Concepts in 1993-1994.

Accession: 003162511

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