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Practical applications of sponsorship theory: empirical evidence from English club rugby

Practical applications of sponsorship theory: empirical evidence from English club rugby

Journal of Sport Management 12(3): 203-219

Questionnaires were sent to sponsors of 53 leading rugby union and rugby league clubs in England (UK). The clubs were identified by their positions in the 3 highest divisions of the CourageReg. League (rugby union) or as of the 32 clubs competing in the StonesReg. Bitter Championship (rugby league). There were 36 usable responses to the questionnaires. Further telephone interviews followed with companies willing to discuss their responses in greater detail.

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Accession: 003237575

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DOI: 10.1123/jsm.12.3.203

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