The analysis of demographic profiles and prospects of Internet users in National Tourism Organisations case study: Korea National Tourism Organisation (KNTO)
Information and communication technologies in tourism 1999 Proceedings of the International Conference in Innsbruck, Austria 1999: 98-107
The potential market segment which the Korea National Tourism Organization can reach through the Internet is identified. An analysis of the demographic profiles of the KNTO website visitors was conducted and an investigation of the travel intentions of the KNTO website visitors carried out. The results from an e-mail survey of 246 visitors to the Korea National Tourism Organization during 20 May 1997 and 31 October 1997 are presented.