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A consideration relating to expanding possibility for regional marketing of vegetables


, : A consideration relating to expanding possibility for regional marketing of vegetables. Bulletin of the Faculty of Agriculture, Tottori University 53: 49-56

The expansion of regional marketing for vegetables in Tottori Prefecture, Japan is considered Based on a survey of 25 farmers' markets. The results indicate: (1) the number of farmers' markets wherein the sales value has increased or remained the same, is over 60%, and the markets wherein the future sales value has increased account for over 30%; and (2) membership of these markets is flexible.

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