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A typology for hospitality franchise systems: strategic choices for hospitality franchisees



A typology for hospitality franchise systems: strategic choices for hospitality franchisees



Journal of Restaurant and Foodservice Marketing 4(2): 5-34



A strategic typology based on the financial performances of franchisees and franchisers is presented. Potential strategic choices to the franchisees in different given financial performance scenarios are discussed.

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Accession: 003349583

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