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Agroproduction chains from a retailer's point of view


Towards an agenda for agricultural research in Europe Proceedings of a Conference held in Wageningen, The Netherlands from 13-15 April 1999: 193-196
Agroproduction chains from a retailer's point of view
The face of food retailing is changing all over the world, creating great opportunities for a global retailer such as Ahold. Ahold is now operating over 4000 supermarkets in North and South America, Europe and Asia and is generating projected annual sales of US $30 000 million. The company is positioning itself to offer customers greater choice and higher quality at a lower price. We want to be the best and most successful retailer of the world.

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Accession: 003354350



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