Section 4
Chapter 3,397

Customer loyalty in the hotel industry: the role of customer satisfaction and image

Kandampully, J.; Suhartanto, D.

International Journal of Contemporary Hospitality Management 12(6): 346-351


ISSN/ISBN: 0959-6119
DOI: 10.1108/09596110010342559
Accession: 003396810

This study helps us extend our understanding of the relationship between customer loyalty, customer satisfaction, and image. This is of considerable interest to both practitioners and academics in the field of hospitality management. The objective of this research is to identify the factors of image and customer satisfaction that are positively related to customer loyalty in the hotel industry.

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