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Intelligent assistants for retail travel agents



Intelligent assistants for retail travel agents



Information Technology and Tourism 2(3/4): 213-228



This article investigates the likely disintermediation effects of electronic commerce on retail travel agents. It provides the basis for the development of a strategic framework for intermediaries in the travel marketing channels that can be used to enhance business performance. Exploratory interviews with industry opinion leaders indicate that consumer preference for personalized packages to more exotic destinations is growing, and the pace of technological change is accelerating.

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