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Marketing healthful school meals: the basics of marketing, case examples, and standards of practice

Marketing healthful school meals: the basics of marketing, case examples, and standards of practice

Topics in Clinical Nutrition 15(1): 30-36

ISSN/ISBN: 0883-5691

Applying the basic principles of marketing to school foodservice programs is necessary to meet the demands of today's students. This article examines the "four P's" of marketing--product, place, price, and promotion--and showcases how five schools have sucessfully developed a marketing plan, with goals and strategies to increase participation and satisfaction with the school foodservice program. In addition to the case studies and tips for developing a marketing plan, the American School Food Service Association's Standards of Practice for marketing and communication are included as a guide for evaluating a school foodservice program's marketing efforts.

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Accession: 003495040

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