Section 4
Chapter 3,496

Marketing improvement of fruits and vegetables at producing areas of Korea

Huh GillHaeng

Journal of Rural Development Seoul 22(2): 1-29


Accession: 003495041

This paper suggests measures for improving the marketing of fresh fruit and vegetables in the producing areas of the Korea Republic. Sections outline: the marketing channels and their market shares (1996 data); the market information system; the market development phase and the role of marketing (Korean produce markets are considered to be at the stage where undifferentiated products are traded through centralized markets.

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