Marketing improvement of fruits and vegetables at producing areas of Korea
Huh GillHaeng
Journal of Rural Development Seoul 22(2): 1-29
1999
Accession: 003495041
This paper suggests measures for improving the marketing of fresh fruit and vegetables in the producing areas of the Korea Republic. Sections outline: the marketing channels and their market shares (1996 data); the market information system; the market development phase and the role of marketing (Korean produce markets are considered to be at the stage where undifferentiated products are traded through centralized markets.