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Communication behaviour among farmers in East Azarbaijan Province, Iran


Communication behaviour among farmers in East Azarbaijan Province, Iran



Journal of Science and Technology of Agriculture and Natural Resources 6(4): 41-52



To improve livestock production and to modernize dairy husbandry in Iran, it is essential to disseminate the most recent information on dairy husbandry technologies and management practices through various means among farmers. An understanding of farmers' communication behaviour is essential in formulating effective communication strategies for livestock development. For the purposes of this study, East Azarbaijan Province was selected.

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