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Consumer attitudes towards ecological fruit and vegetables in Spain. A segmentation approach

Consumer attitudes towards ecological fruit and vegetables in Spain. A segmentation approach

Acta Horticulturae 559: 681-686

ISSN/ISBN: 0567-7572

DOI: 10.17660/actahortic.2001.559.100

This paper aims to examine the attitudes of Spanish consumers in relation to green fruit and vegetables while identifying different consumer groups. Other factors affecting their behaviour such as familiarity with the products and environmental awareness, are introduced. Data are obtained from a sample of 256 housewives who were identified as the individuals responsible for buying fruit and vegetables within the household in Murcia, Spain.

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Accession: 003692381

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