Consumer perception, purchase behavior and demand on ham and sausage products

Cho, S. H.; Park, B. Y.; Chin, K. B.; Yoo, Y. M.; Chae, H. S.; Ahn, J. N.; Lee, J. M.; Yun, S. G.

A consumer survey (n=1343) was carried out to investigate the consumers' perception, purchase behaviour and demand on processed meat products. Most consumers purchased ham and sausage products once a month (40.73%). Consumers (47.19%) did not distinguish between ham and sausage products due to the similarity of meat contents and additives in products. 72.75% of the consumers considered the product label when they purchased, whereas 27.25% of consumers were not interested in the product label.