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Consumer perception, purchase behavior and demand on ham and sausage products


Consumer perception, purchase behavior and demand on ham and sausage products



Journal of Animal Science and Technology 45(2): 273-282



ISSN/ISBN: 2055-0391

A consumer survey (n=1343) was carried out to investigate the consumers' perception, purchase behaviour and demand on processed meat products. Most consumers purchased ham and sausage products once a month (40.73%). Consumers (47.19%) did not distinguish between ham and sausage products due to the similarity of meat contents and additives in products. 72.75% of the consumers considered the product label when they purchased, whereas 27.25% of consumers were not interested in the product label.

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Accession: 003692435

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