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Consumer purchase behavior of seafood products in Oman


Consumer purchase behavior of seafood products in Oman



Journal of International Food and Agribusiness Marketing 13(4): 5-22



DOI: 10.1300/j047v13n04_02

The present study investigates 124 Oman consumers' attitudes and preferences for fish purchase form and market outlets using an information processing model. Results indicate that onshore fish markets are the most preferred outlets for the coastal population while retailers and Oman National Fisheries Company (ONFC) are the most popular in inland areas.

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Accession: 003692455

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