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Consumer response to a food safety incident: exploring the role of supplier differentiation in an experimental study


Consumer response to a food safety incident: exploring the role of supplier differentiation in an experimental study



European Review of Agricultural Economics 29(1): 29-50



ISSN/ISBN: 0165-1587

DOI: 10.1093/erae/29.1.29

The pilot study presented in this paper aims to extend the scope of economic analysis of food safety issues with respect to both topic and approach. As a new topical aspect, supplier differentiation with respect to reliability is introduced as a determinant of consumer response to a food scare. The underlying theoretical model predicts that increased differentiation intensifies the loss of trust in a particular supplier involved in a food scare.

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Accession: 003692462

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