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Consumer segments for wooden household furniture

Consumer segments for wooden household furniture

Holz als Roh und Werkstoff 59(3): 217-227

Since 1950, market segmentation has become a dominant concept both in marketing theory and in real word applications. Not many studies have focused on furniture market segmentation. In this study, wooden household furniture is divided into three categories according to construction: (1) solid wood construction, (2) plate structure and (3) upholstery furniture, and each category is segmented.

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Accession: 003692467

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DOI: 10.1007/s001070100187

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