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Customer and shareholder development: targeting do-it-yourself investors


Customer and shareholder development: targeting do-it-yourself investors



Journal of Hospitality and Leisure Marketing 10(3/4): 133-144



DOI: 10.1300/j150v10n03_08

Many investors are turning to do-it-yourself investing to take greater control of their personal financial affairs. For those interested in self-directed investing in the hospitality and travel industries, Direct Stock Purchase programmes, Dividend Reinvestment programmes, and American Depository Receipts offer many attractive benefits to shareholders. Every shareholder is a potential customer and every customer is a potential shareholder.

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