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Defining internet marketing strategies for Alpine tourist destinations. Lessons from an empirical research study of the Dolomites area



Defining internet marketing strategies for Alpine tourist destinations. Lessons from an empirical research study of the Dolomites area



Information and communication technologies in tourism 2003: Proceedings of the International Conference in Helsinki, Finland, 2003: 402-411



Results are presented from a study on the role and use of the internet in the different phases of the decision-making process of tourists choosing the Italian Dolomites region as a holiday destination. The study involved 4910 interviews conducted during the summer of 2001 and the winter of 2001-02.

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