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Destination country portfolio analysis: the evaluation of national tourism destination marketing programs revisited

Destination country portfolio analysis: the evaluation of national tourism destination marketing programs revisited

Journal of Travel Research 40(3): 287-294

The analysis of destination country portfolios is essential for evaluating the overall competitive position of tourist destinations. An evaluation scheme based on indices of market share and change in market share is developed for 24 destination countries and 21 origin countries. It is clear that there are marked differences in performance among the various tourist destinations.

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Accession: 003703958

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DOI: 10.1177/0047287502040003007

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