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Destination perceptions across a vacation


Destination perceptions across a vacation



Journal of Travel Research 41(4): 348-354



ISSN/ISBN: 0047-2875

DOI: 10.1177/0047287503041004003

This study investigated change in destination perception during the course of a holiday using in situ research techniques. Data are obtained from surveys of motorists (n=748) travelling through Arizona, USA. Cognitive perceptions were represented by destination knowledge and affective perceptions by destination desirability.

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Accession: 003703970

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