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Destination place identity and regional tourism policy

Destination place identity and regional tourism policy

Tourism Geographies 5(4): 383-407

ISSN/ISBN: 1461-6688

DOI: 10.1080/1461668032000129137

Tourism is essentially place-based and involves the production of destination identity at different scales. At any one time, organizations at national, regional and local levels are actively engaged in presenting and promoting place identity in order to attract tourists and increase market share. The drive to establish distinct destination identity in the tourism market place is derived from a range of complex and competing interests manifested at global and local scales.

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