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Determinants of spectator attendance at NCAA Division II football contests

Determinants of spectator attendance at NCAA Division II football contests

Journal of Sport Management 16(4): 311-330

ISSN/ISBN: 0888-4773

DOI: 10.1123/jsm.16.4.311

The purpose of this study was to analyse the relationship between spectator attendance at NCAA Division II football contests and selected determinants by estimating multiple economic demand models. The 2 primary determinants analysed were winning percentage and promotional activity. Demand models were estimated using ordinary least squares and fixed-effect regression analysis. The results suggested that both current and previous year winning percentages are positively related to attendance.

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Accession: 003705554

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