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Differences in public acceptance between generic and premium branded GM food products: an analytical model

Differences in public acceptance between generic and premium branded GM food products: an analytical model

Market development for genetically modified foods: 39-47

The objective of this chapter is twofold: to explore consumer attitudes and behavioural intentions towards genetically modified (GM) food as well as their determinants: and to verify whether or not indications of differences in determinants of consumer attitudes and behavioural intentions exist between generic and branded GM food products.

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