Differences in public acceptance between generic and premium branded GM food products: an analytical model
Differences in public acceptance between generic and premium branded GM food products: an analytical model
Verdurme, A.; Gellynck, X.; Viaene, J.; Verbeke, W.
Market development for genetically modified foods: 39-47
2001
The objective of this chapter is twofold: to explore consumer attitudes and behavioural intentions towards genetically modified (GM) food as well as their determinants: and to verify whether or not indications of differences in determinants of consumer attitudes and behavioural intentions exist between generic and branded GM food products.