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Differences in the perception by farmers of organizations acting as sources of information on improved plant genetic resources



Differences in the perception by farmers of organizations acting as sources of information on improved plant genetic resources



Plant Genetic Resources: Characterization and Utilization 1(1): 75-77



The perception by arable farmers in the UK of research organizations and companies acting as sources of information relating to plant genetic resource utilization is represented using brand strength plots. In development situations there exist considerable difficulties in achieving technology transfer. The method of brand analysis applied in this paper could be extended to characterize options in the selection of vectors for technology transfer in development programmes.

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Accession: 003712986

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DOI: 10.1079/pgr200310


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