Environmental certification in tourism and hospitality: progress, process and prospects
Tourism Management 23(3): 197-205
ISSN/ISBN: 0261-5177 DOI: 10.1016/s0261-5177(01)00084-x
Attempts to promoting sustainable tourism and ecotourism as quality products suffer from the lack of methods to ensure these are not just a green wash. The current proliferation of awards, labels and endorsements has confused consumers to the extent of preferring to ignore these green messages.