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Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries



Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries



Australian Journal of Agricultural and Resource Economics 45(1): 117-145



Producer profit-maximizing rules for generic commodity advertising programmes and associated funding levies are derived. Lump-sum, per unit and ad valorem levies, and government subsidy funding arrangements are compared and contrasted.

Accession: 003781559

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DOI: 10.1111/1467-8489.00136

Download PDF Full Text: Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries



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